Every year on May 28th, the world celebrates one of the most iconic comfort foods ever created: the hamburger. What started over a century ago as a simple, quick meal has grown into something much bigger, a global favorite shaped by personal taste.
At HAAT, burgers aren’t just popular , they’re among the most ordered items on our platform. In fact, Classic Burgers alone account for nearly 48% of all burger quantities ordered, making them the clear favorite among users.
But what makes burgers truly interesting isn’t just the volume , it’s the variety. No two orders are ever the same. Because behind every burger, there’s a person making small, intentional choices, and those choices tell a story.
Despite the rise of keto swaps, lighter options, and trendy alternatives, burger lovers still stay loyal to the classics. Traditional bread choices like White and Normal buns continue to dominate the burger scene, chosen by nearly 89% of burger lovers and appearing in more than 82% of all burger orders. Meanwhile, “Other Bread” options , from pita bread to specialty rolls and alternative bases ,attract a much smaller crowd of adventurous eaters looking to switch things up. The numbers tell a simple story: no matter how many modern twists appear on the menu, the classic burger bun still defines the ultimate burger experience.
Then come the toppings.
Lettuce appears in more than 80% of burger orders, making it the most common topping by far, while tomatoes follow closely behind.
Maybe it’s about freshness. Maybe it’s about balance. Or maybe it’s simply the feeling that a burger needs that extra crunch to feel complete.
Cheese: Optional… or Essential?
Cheese is where things get serious.
Cheddar Cheese appears in more than 34% of burger orders, proving that for many users, cheese isn’t really optional , it’s expected.
Classic choices like mayonnaise and ketchup remain among the most popular: They're familiar, comforting, and dependable.
But there’s also a noticeable group reaching for House Sauce, BBQ Sauce, and Chipotle options, adding a more personal twist to their orders.
We salute the customizers, the ones who want their burger to feel uniquely theirs.
Then comes one of the most personal decisions: how the burger is cooked.
More than 52% of burger orders are cooked Well Done, while Medium Well follows closely behind.
Of course, a burger rarely comes alone.
French Fries appear in more than 82% of burger orders, making them the ultimate companion.
Some combinations simply never go out of style.
When you bring it all together the bun, the toppings, the sauces, and the sides you don’t just get a meal. You get a moment. A small, personal experience shaped by individual taste.
And that’s exactly what HAAT is here for.