From Underserved to Unlocked: The Real Story Behind HAAT’s Growth

• In a recent feature by Bloomberg Businessweek, HAAT is profiled as a delivery platform operating in communities where traditional infrastructure—like formal addresses and widespread digital payments—doesn’t always exist.
• The article follows how deliveries happen in cities like Umm al-Fahm, where directions are often based on local landmarks rather than street names or numbers.
• To navigate this, HAAT built its own mapping system, using data collected from millions of deliveries to identify homes and optimize routes.
• At the same time, the platform supports cash payments, allowing couriers to collect cash and convert it into digital wallet credit—making it possible for users to order not just from restaurants, but from a wider range of services.

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Building Infrastructure Where None Existed

The situations described in the Bloomberg feature: lack of structured addresses and limited access to online payments, are not edge cases for HAAT. They are the environments the platform was built for.

Instead of relying on existing infrastructure, HAAT developed its own layer:

A dynamic addressing system based on real delivery behavior
A payment model that works across cash and digital
A logistics network adapted to informal, high-context navigation

These systems operate together, allowing deliveries to function reliably in areas where standard models typically don’t apply.

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What This Enables

While the article focuses on food delivery, the same infrastructure supports broader access.

Users are able to connect to restaurants, retail, and online services through a single platform, regardless of whether they have a formal address or a bank account.

For many, this is a first consistent way to engage with digital commerce.

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From Local Operations to Broader Markets

As noted in the feature, HAAT has scaled rapidly since its founding, expanding across multiple cities and working with thousands of couriers and businesses.

According to Dr. Hasan Abasi, HAATs Founder and CEO, similar conditions exist in many regions globally, particularly in parts of Europe and Africa where cash remains common and infrastructure varies.

This is what informs HAAT’s expansion: applying the same operating model in markets with comparable needs.

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A Growing Category

The Bloomberg article places HAAT within the global delivery landscape.

At the same time, the model reflects something slightly different: not just delivery within existing systems, but delivery in environments where those systems are still evolving.

That distinction continues to shape how HAAT builds, operates, and expands.

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