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Every year on June 18th, Sushi lovers around the world celebrate Sushi Day.
At HAAT, the occasion gives us a chance to look back at a story that started with a single restaurant, a single order, and a category that would eventually become one of the platform's most loved food experiences. Today, thousands of customers turn to HAAT whenever they're craving sushi. But every story has a beginning.
The first sushi restaurant to join HAAT was Chinaza in Kfr Qara.
At the time, sushi was still a growing delivery category. Unlike burgers, pizza, or shawarma, sushi presented a different challenge. Customers weren't just ordering a meal ,they were ordering an experience.
Sushi taught us an important lesson early on: delivery is about much more than getting food from point A to point B.
Sushi deliveries arrive with a promise. Every roll should look as if it was prepared moments ago. Every topping should remain perfectly in place. Every sauce, garnish, and side should arrive exactly as intended. The presentation is part of the meal.
To make that possible, restaurants invested in specialized packaging designed specifically for sushi delivery: protective trays, compartmentalized boxes, and carefully crafted containers that preserve freshness, texture, and appearance throughout the journey.
For HAAT, this meant thinking beyond transportation. It meant ensuring that the care and craftsmanship that went into preparing each order were preserved all the way to the customer's doorstep.
Once sushi found its place on HAAT, customers embraced it quickly.
As thousands of orders began flowing through the platform, interesting patterns emerged. While customers enjoyed exploring different combinations, flavors, and specialty creations, one format consistently stood out from the rest: the classic sushi roll.
In fact, nearly 69% of all identified sushi orders were traditional rolls, proving that simplicity often remains the most popular choice. Whether enjoyed as a quick lunch, a family dinner, or a weekend treat, the classic roll became the foundation of the sushi category.
And when it came to protein preferences, there was one clear winner.
Salmon dominated customer orders, accounting for almost 64% of all sushi orders featuring a single identifiable protein. Its popularity cut across regions, occasions, and ordering habits, making it the undisputed favorite among sushi lovers on the platform.
The data told a clear story: while customers enjoy discovering new flavors, they continue to return to the classics. And in the world of sushi delivery, few combinations are more timeless than a perfectly crafted salmon roll.
Every great sushi story has a standout star, and on HAAT, that star is avocado.
Across thousands of sushi orders, one ingredient appeared again and again, earning its place as the platform's most popular sushi topping. Whether paired with salmon, shrimp, vegetarian rolls, or signature house creations, avocado proved to be the ingredient customers kept coming back for.
Its appeal is easy to understand. Creamy, fresh, and remarkably versatile, avocado complements almost every flavor profile, adding a richness that elevates both classic and modern rolls.
While other ingredients such as cucumber, carrot, green onion, and salmon remain customer favorites, avocado has carved out a category of its own. It isn't just a topping, it's become an essential part of the sushi experience for many customers.
If the data tells us anything, it's this: trends may come and go, but avocado's reign at the top of the sushi menu shows no signs of slowing down.
Looking back, it's hard to believe it all started with a single sushi restaurant on HAAT.
Since then, thousands of rolls have made their way to homes, offices, family gatherings, movie nights, and last-minute dinner plans. Customers have found their favorites, discovered new ones, and settled countless debates over whether extra avocado is worth it (the data says yes).
Some stick to salmon rolls every single time. Others treat every order as an opportunity to try something new. That's the beauty of sushi: there's always another combination waiting to become your next favorite.
So this International Sushi Day, we're celebrating the restaurants that helped grow the category, the customers who keep coming back for one more roll, and the flavors that turned sushi into one of HAAT's most-loved cuisines.
And if all this sushi talk has sparked a craving, you know where to find us.
Whether you're here to order, partner, or deliver, find your path below.